Why should you use Facebook for business? That's a good question, and the answer is really quite simple. It's a tool that can help you interact with your customers and attract new ones. To ignore this tool is the same as ignoring any other tool available to you, such as networking, direct mail or special promotions. When trying to promote your business online, it's best to make use of every tool available. At the very least, it's a good idea to test it to see whether it produces results.
Why is it important to interact with your customers online? Your customers will tell you all kinds of things if you ask them, and you can use this information to improve your bottom line. For example, you might notice that you are hearing a lot of people say they would buy your widget if it was blue instead of red. By offering another color choice, you might be able to sell more widgets.
What about using Facebook to improve customer service in your online business? You can encourage your customers to contact you through Facebook and let you know about any problems they have with their order or with the products they have purchased. This will give you an extra opportunity to resolve the issue to the customer's satisfaction so that you end up with a happy customer who will tell others about your business.
How can you use Facebook to spread the news about your online business? The best way is to encourage word of mouth. Start by asking your customers to "like" your fan page. Their friends will see it and may decide to visit and see what it's about. You can also run contests where customers post a status message about your products or services in order to be entered to win a prize. Anything you can do to get your customers talking about you will help attract new customers.